Digital Marketing Resources
Developing and maintaining your skill as a Digital Marketer is an ongoing process. The good news is, there's plenty of information out there for you to sift through. The bad news is, there's plenty of information out there for you to sift through.
I've created this list of Digital Marketing resources to help you learn the basics and stay up to date with specific aspects of the industry. If you’re interested in 1:1 consulting, the easiest way to book a session with me is through Entrepreneur Magazine’s Ask an Expert platform. My availability is always up to date, and you can record the session if you’d like. I’ll also send over a pre-call questionnaire in advance so we can jump right in to solving your challenges. You can book a session here.
Feel free to share with colleagues and other organizations.
Overall Digital Marketing
Blogs:
Guides:
Campaign Planning and Optimization
KPI Formulas and Practice (Make a copy)
Content Marketing
Blogs:
Guides:
The Advanced Guide to Content Marketing
Social Media Marketing
Blogs:
Guides & Case Studies:
Facebook Guide and Case Studies
Instagram Guide and Case Studies
Snapchat Guide and Case Studies
Twitter Guide and Case Studies
Pinterest Guide and Case Studies
Paid Facebook/Instagram Marketing
Blogs:
Facebook IQ (Facebook and industry data w/insights)
Facebook for Business (Industry specific case studies)
Guides:
Facebook Ads Guide with Dimensions and Text Limits
Automatically add captions to Facebook video ads
Facebook Text Overlay Tool (Make sure your reach won't be decreased due to excessive text)
Facebook Pixel Helper (Identify and troubleshoot your pixel implementation)
Facebook Performance Benchmark Data by Industry
Paid Search Marketing
Blogs:
Guides:
Google Analytics
Blogs:
Guides:
Google Analytics Certification Guide
Search Engine Optimization (SEO)
Blogs:
Guides:
Tools:
SEMRush (Tool to Analyze and Optimize your SEO presence, free 7 day trial available)