About This Workshop

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass,his activity-driven class will teach you how to build a your brand and marketing strategy, how to leverage the key channels of search, social, email, and paid marketing, and how to analyze and optimize your campaigns with data-driven decisions.

Takeaways

• A solid understanding of who your customers are and how to segment your audience for more effective marketing.
• How to develop a marketing funnel based on your conversion flow.
• How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
• How to convert website visitors through website optimization, landing page creation, and lead nurturing.
• How to measure your marketing and use analytics to improve your efforts.

Prereqs & Preparation

• A project or company whose marketing plan you want to focus on in this bootcamp
• This bootcamp is taken completely online across two different 3-hour sessions.
• We will provide login information and a link to the platform on the day of each session
• You will need a computer and a strong internet connection