For many entrepreneurs, the initial passion and excitement of launching a new business eventually fade into burnout. How do some entrepreneurs stay motivated and achieve continued success, while others meet their demise as decisions overwhelm and the daily responsibilities of running a business settle in?

Research shows the key is tapping into your emotional intelligence. In this webinar, explore proven strategies to help you combat burnout and shift focus to impact with well-being/mindset coach, and fellow entrepreneur, Corene Summers.

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

• Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣

• ⁣Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

To address this issue, Terry Rice, Entrepreneur's Digital Marketing Expert-in-Residence, created the Gotham Solution, your guide to connecting with a modern online audience. In the wake of Cambridge Analytica and other trust-related issues, consumers have grown weary of the content they're exposed to online. This is evident in the declining engagement on digital channels, including Facebook. As per a recent AdStage report, click-through rate (CTR) on Facebook News Feed in Q1 of 2019 was 1.33%, down from 2.36% since that same time period in 2018. 

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either. 

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation. 

This workshop is for:

• Entrepreneurs

• Consultants/freelancers

• Small to mid-size business owners

For small-business owners, the game has changed when it comes to tax planning since the passage of the Tax Cuts and Jobs Act. That means consistent legal strategies are critical for success. Join CPA and attorney Mark J. Kohler for a fun and interesting discussion of these important issues in an upcoming webinar, Save Money With These Tax and Legal Strategies.

Known for making complicated tax and legal topics easy for anyone to understand, Kohler will provide you with takeaways to implement with your own personal tax or legal professional.

Many of us have become hardwired to believe that the conversation ends once we've been told "No." This hardwiring has also conditioned us to believe that it's disrespectful or rude to continue after encountering an objection. None of us want to be that "pushy used car salesperson" that we've seen in old movies.

This workshop is designed to help re-frame our perspective on dealing with rejection. To be successful, we need to understand that it's not only appropriate to continue past the first objection, but that it's also our responsibility to do so for the benefit of our customers, investors, donors, potential clients, etc.

We'll discuss the reasoning behind this as well as three tips for moving the conversation forward. Whether you're seeking funding or trying to close a deal with a potential client, these tools will help you navigate past "no" and get to "yes."

Google Analytics can be one of the most powerful -- and confusing -- tools a business owner has at their disposal. The good news is, it's free. The bad news, if you don't know what you're doing, it's easy to get confused and frustrated. 

Like any analytics platform, the most important thing is to start with a business question, then determine how you can answer it using Google Analytics. We'll cover both during this interactive workshop. You'll discover the essential reports needed to understand your business, and how to run them in your own account. You'll also get access to a live account with real data, just in case yours isn't properly set up yet.

Continue the learning experience by completing additional case study questions after the event. 

If you're interested in podcasting, this is the event for you. Jason Feifer -- Entrepreneur magazine's editor-in-chief and host of the Problem Solvers podcast -- is going to explain how he conceived of the show, how he makes it each week on a shoestring budget, and how any entrepreneur can jump into the podcasting game. Discover the steps you should take, and avoid, as you're creating and promoting your podcast.